Sober Steering is led by the daughter-father team of Catherine Carroll (COO / Acting CEO) and John Carroll (CTO). Sober Steering develops advanced biosensor technology that non-invasively diagnoses the body's condition. Our first applications are automotive – technology to prevent drunk driving.
Sober Steering has developed the world's only touch based alcohol interlock. Upon ignition, a driver simply places a hand on our biosensor pad in the wheel, which detects alcohol by touch. If alcohol detected exceeds a pre-set limit, the vehicle is immobilized and an instant message is sent to dispatch (or parents). Random retests ensure that the driver maintains sobriety while en route. Sober Steering's Zero Tolerance System is now available for select fleet vehicles.
Our technology is built upon breakthrough scientific research – our advanced biosensors analyze the gases exuded from the skin to non-invasively diagnose the body’s condition. Our results debunk 40 years of existing research that claims it takes 40 minutes after initial ingestion of alcohol for transdermal sensors to detect ethanol at the palm of the hand. Our sensors have proven – both in the lab and as a commercial product – that we can detect alcohol at the palm of the hand in less than five minutes after initial ingestion. We design our biosensors to be accurate, rugged and inexpensive, making them ideal for practical application.
Our fundamental science is groundbreaking, and the technology we've built upon that science is, well... really cool; but, it is what we do with that technology that makes it meaningful. At Sober Steering, we develop technology to prevent drunk driving – we develop technology to save lives. Each year in North America, drunk driving 1) kills over 12,000 people 2) costs taxpayers billions in police, judicial and healthcare expenses, and 3) remains the #1 killer of people under 25. Governments, safety organizations, fleet managers and car manufacturers are actively seeking technologies to prevent drunk driving. Our mission is to develop practical, sensor-based solutions that meet industry needs and, finally, put an end to drunk driving.
Sober Steering is a Sensor Diagnostics, Inc. ("Sensor Diagnostics") Company. Sensor Diagnostics is an investment vehicle that currently holds 100% ownership of Sober Steering Sensors Canada, Inc., an operating company located in Waterloo, Ontario. Sensor Diagnostics is supported financially and strategically by investments from the Canadian federal government, the government of Ontario, and a well recognized group of successful entrepreneurs and angel investors.
In addition to Sober Steering, Sensor Diagnostics has developed TDM Fleet Management, a complementary product designed specifically for the school bus industry. Sensor Diagnostics aims to expand non-invasive biosensor development to include wearable devices, drug detection and, eventually, medical diagnostic devices.
Catherine is a founding member of the Sober Steering team, guiding its development even prior to its inception in 2008.
Catherine’s strategic and analytical skills are rooted in investment banking, having spent her formative professional years at JPMorgan in New York. Knowing her passion was for technology startups, Catherine left investment banking and spent five years working directly, with and learning from recognized entrepreneurs who had themselves built successful, global businesses. In this capacity, Ms. Carroll provided corporate finance services including M&A, growth strategy and financing to tech startups and rapidly growing small businesses. Through this experience, Catherine learned, from working inside multiple successful startups, how to build a business from concept through commercialization.
Catherine transitioned to Sober Steering full time to provide the skills and tenacity required to successfully run a tech startup. At Sober Steering, Catherine has lead the team from concept to market ready product, and if focused on developing advanced technology that creates meaningful value for both Sober Steering’s investors and society at large.
Mr. John T. Carroll is responsible for the technical development, project planning, resource management, and manufacturing required to successfully develop and commercialize our technology. As a former executive with United Technologies Corporation, Mr. Carroll has nearly 30 years of experience in program development and management, specifically in Instrumentation Development.
Prior to Sober Steering, Mr. Carroll was President of the Wei Sheng Group, Taipei, Taiwan. As President, Mr. Carroll developed infra-structure projects in Southeast Asia by working with the Regional, Country, and Project Managers from companies such as ABB, Siemens, SAI-Sadelmi, Alstom, SNC-Lavalin, Bechtel, Bouygues, AT&T, and Nortel. Projects covered the areas of Taiwan, Thailand, Hong Kong, Indonesia, Singapore, Viet Nam, Palau, Philippines, Korea, China and Australia. Mr. Carroll was also Managing Director, Gateway Communications (HK) Ltd, Taipei, Taiwan responsible for the successful design, development and installation of telephone arbitrage systems for the major hotels in Taiwan, during an era of imbalanced transpacific telephone rates.
Previously, Mr. Carroll had over 30 years of experience as an executive at United Technologies. Mr. Carroll’s positions included: Senior Manager, United Technologies Optical Systems, FL (High Energy Laser Weapons Systems); Manager of Instrumentation Technology, Pratt & Whitney Florida (Military Gas Turbine Engines); and Manager of Instrumentation Technology, Pratt & Whitney Connecticut (Commercial Gas Turbine Engines). Prior to retiring from United Technologies, Mr. Carroll was responsible for the instrumentation development activities of hundreds of engineers and physicists, and the creation and management of multimillion-dollar laboratories.
Mr. Farmer is a graduate of Dartmouth College and Harvard Law School. He presently serves on seven corporate boards, including International Data Group, Dale Carnegie Associates and Northwest Biotherapeutics. He served as the National Treasurer for the presidential campaigns of John Glenn, 1984; Mike Dukakis, 1988; Bill Clinton, 1992; and John Kerry, 2004. He was elected Treasurer of the Democratic National Committee in 1989 and served until resigning to work on the Clinton campaign. President Clinton appointed him as the United States Consul General to Bermuda where he served from 1994-1999.
Mr. Gregory is currently the President and CEO of New Jersey Galvanizing in Newark, NJ. Under Mr. Gregory’s leadership, NJ Galvanizing has been awarded the largest galvanizing project in US history – the Tappan Zee Bridge project will encompass 64 million pounds of steel and will run through 2016.
Mr.Handal is the CEO of SmartSource Rentals, one of the nation’s leading providers of computer, audio visual, and technology rental products to trade show, conference, and general technology markets. Mr. Handal was previously Chairman and CEO of Dale Carnegie Training. Additionally, Mr. Handal has served as a Board Member of several publicly and privately-owned companies including Jos. A. Bank, Perry Ellis International, Wilsons Leather, Cole National Corporation, Cherokee, Buster Brown, W. Kruk and Deni Cler.
Mr. Mehiel is the Principal Shareholder and Chairman of U.S. Corrugated, a major independent manufacturer of corrugated packaging. U.S. Corrugated was acquired by Kapstone Paper and Corp for $330 million in cash, subject to certain post-closing adjustments. Mr. Mehiel is also the former Chairman, CEO and Principal Shareholder of Box USA (nation’s largest independent producer of corrugated shipping containers) and Sweetheart Cup Company (nation’s largest producer of disposable table top products for away-from-home dining). Both Box USA and Sweetheart Cup Company were sold in 2004.
Mr. Sarma co-founded American Megatrends Incorporated (AMI) in is still actively involved in the software development industry. Mr. Sarma is an investor in the NJ Devils.
Mr. Sweitzer is the Chairman of the Board of the IGT Corporation, a leading gaming and technology company operating in 45 countries and traded on the New York Stock Exchange. He was formerly the senior VP of global business development and public affairs for GTECH, a predecessor company of IGT.
Mr. Verstraete is currently CEO of Anchor Danly, a $145M manufacturer of steel die sets, machined steel and steel fabrication for the automotive industry. Mr. Verstraete was previously Group Vice President, Americas for Velcro Companies. In addition, Mr. Verstraete is on the Board of the Automotive Parts Manufacturers Association, and various privately owned manufacturing companies in the US and Canada.
Dr. Weiss is board certified in neurology and electrodiagnostic medicine. Named one of “America’s Top Physicians” by the Consumers’ Research Council of America in 2006 and 2007. Dr. Weiss is a member of numerous local, state and international medical societies, a published author of a number of research studies including one in Science magazine, and has lectured throughout the U.S. and internationally.